> For the complete documentation index, see [llms.txt](https://docs.new-vue.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.new-vue.com/visual-guides/overvue/product-analysis.md).

# Product Analysis

### Overview

This page helps anyone reviewing merchandising or product mix see which categories and items are driving revenue. You can check today's mix, spot trends across seasons, and see which items are selling. The page includes a category-level revenue breakdown, a categorized sales table, a view of revenue share over time, and a full sales history for each item.

{% hint style="info" icon="alt" %}
Calculations Used In This Report

* Booked revenue
* Items sold - count
  {% endhint %}

### Filters

<table data-view="cards"><thead><tr><th></th></tr></thead><tbody><tr><td>Season</td></tr><tr><td>Site</td></tr><tr><td>Product Category</td></tr></tbody></table>

### Revenue by Product Category

This pie chart shows how your total booked revenue is split across product categories, such as food & beverage, admissions, retail, or any other categories you track. Each slice represents its share of revenue, so the biggest slices are your top revenue sources. Note: the on-screen label currently says "Recognized Revenue" instead of "Booked Revenue," but the numbers are correct. Use this chart to quickly see which category brings in the most revenue, decide if a smaller category is worth growing, or check how a new product line is performing after launch.

### Revenue by Product Category (Table)

This table lets you go from category to base-product groupings, combining variants like "Coke - Coke" into a single "Coke" line. You can expand further to see individual product names, along with units sold, booked revenue, and each row's share of total revenue. Use this table to dig into the details behind the pie chart, find out which products are driving a category's numbers, and compare units sold to revenue. This can help you spot if a category sells many low-priced items or just a few high-priced ones.

### Category Mix Over Time

This chart shows, for each season, what share of booked revenue comes from each product category, broken down by site. Each column totals 100%, so you are comparing revenue share, not raw dollars. Use this chart to see if a category is gaining or losing share over time. For example, you might notice retail growing as a percentage of total revenue even if admissions stay flat. This helps you check if a category's growth is real or just following overall revenue trends.

### Sales History by Item

This table lists every product by name, showing units sold and booked revenue. You can expand any item to see a date-by-date breakdown. Use this table to check how a specific product is performing. Since you can expand to see sales by date, it also works as a quick sales history lookup without leaving the page.