> For the complete documentation index, see [llms.txt](https://docs.new-vue.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.new-vue.com/visual-guides/overvue/customer-analysis.md).

# Customer Analysis

### Overview

This page shows where customers and their spending come from, both by location (state, city, ZIP, and a map) and by demographics (gender and age). Marketing or site planning teams can use this page to see who is spending and where, which helps with targeting or deciding where to expand.

{% hint style="info" icon="alt" %}
Calculations Used In This Report

* Booked revenue
* Bookings - Value
  {% endhint %}

### Filters

<table data-view="cards"><thead><tr><th></th></tr></thead><tbody><tr><td>Season</td></tr><tr><td>Site</td></tr><tr><td>State</td></tr><tr><td>Product Category</td></tr></tbody></table>

### Revenue by Location

These tables show revenue by state, city, and ZIP code, starting from the broadest view and moving to the most detailed. Begin with the state table to find promising regions or areas with growth potential. Then, look at the city and ZIP tables to see which specific places are driving the numbers, instead of assuming revenue is spread evenly. The ZIP-level view is best for local targeting, such as planning direct-mail campaigns or finding ZIP codes that stand out from their neighbors.

### Customer Locations Map

This map shows revenue by site location, with bubble sizes that match the revenue at each spot. It gives a visual overview to help you quickly see clusters and gaps, instead of reading through rows of ZIP codes. This view is especially helpful for site planning or regional marketing, such as checking if a site's customers are mostly nearby or come from farther away. This can help decide where to open the next location or where to run a geo-targeted campaign.

### Revenue by Gender

This donut chart shows revenue by gender, giving a quick view of whether one gender spends more. This helps with marketing and targeting offers. Note: gender is estimated from customer names, not reported by customers, so use this split as an estimate. The total may not match other demographic figures on this page exactly.

### Revenue by Age Group

This chart and table show revenue by age group, starting with broad ranges like 18–24 and 25–34, and breaking down to individual ages within each group. This is the main tool for demographic targeting on the page. Use the chart to quickly see which age group leads, and the table to find exact dollar amounts or to look into any specific age that stands out.